Privacy Policy

Privacy Policy

Campingaktiebolaget Lagunen (“Lagunen Camping & Cottages”), reg. no. 556180-3684, Skärsbygdsvägen 40, 452 97 Strömstad, is the data controller for personal data processed under this policy.

We value your privacy and comply at all times with applicable legislation designed to protect you as an individual. Our Privacy Policy (“Privacy Policy”) describes what information we collect from guests (collectively referred to as “Guests”) who use our services (“the Services”) and visitors to the Lagunen Camping & Cottages website, and how Lagunen Camping & Cottages uses this information to better meet our Guests’ needs.
We strive to maintain a high level of protection for personal privacy. Lagunen Camping & Cottages primarily uses Personal Data to administer, provide, develop, and maintain the Services, process your bookings, optimize your experience of the Services, and personalize communication with you.

Please read this Privacy Policy carefully to understand how and for what purposes we process your Personal Data. By providing your Personal Data to us and accepting the applicable terms and conditions, you consent to your Personal Data being processed in accordance with the specific terms for each service and this Privacy Policy. If the law requires a more specific consent from you, we will of course ask for it. If you provide Personal Data about other individuals, you are responsible for ensuring that Lagunen Camping & Cottages may also process that Personal Data in accordance with applicable privacy conditions.

What is Personal Data?

The term “Personal Data” refers to information about you that can identify you as an individual, such as your name, address, age, gender, image, or credit card information.

1. Why do we collect personal data?

A. To provide a better guest experience
The personal data we collect depends on what is relevant to the purpose described in the specific terms for each Service and this Privacy Policy. The information that may be collected includes, for example, name, address, phone number, email address, IP address, details to facilitate the use of the Services (such as login), preferred language, user history, information about your travel companions, booking preferences, payments, employment, emergency contacts, accessibility requirements, and other information Guests provide when using the Services.

Our goal at Lagunen Camping & Cottages is to offer our Guests a better customer experience, whether you stay with us once or multiple times. Information collected from Guests is used to build an individual profile through which Lagunen Camping & Cottages can fulfill its contractual obligations and provide a more flexible and personalized experience.

B. To keep you informed about current Services
The personal data you provide, if you as a Guest have expressly agreed to it, may be used to send newsletters regarding our Services, such as news, offers, and information before or after a visit.

C. Market research
As part of Lagunen Camping & Cottages’ efforts to analyze and improve the quality and experience of our Services, we may wish to contact Guests to conduct surveys or focus groups. This is to collect feedback on the Services received during your stay. Such information may be collected by a third party under contract with us, and they will be contractually obligated to protect your personal information as described below. Sometimes we will combine information from several guests to gain a better understanding of trends and guest expectations. When this occurs, all personal data that could identify specific guests will be anonymized.

2. How is personal data collected?

A. Through our website / Cookies
Lagunen Camping & Cottages uses cookies on its digital services.

B. When you make a booking through our website
You can search for prices and availability without providing any personal information. Visitors to our website who choose to book one of our Services online will need to create a booking profile the first time they make a reservation. When you create a booking profile, you will be asked to provide specific personal information, including your name, contact details, and a guarantee to secure your booking, such as a credit card number. By confirming a booking through our website and accepting our booking terms, you consent to Lagunen Camping & Cottages processing your personal data in accordance with our Privacy Policy and applicable law. Credit card numbers will be verified with a security code, but no funds will be withdrawn from the payment card.

Once your booking is confirmed, all booking details you have entered will be sent to Lagunen Camping & Cottages’ guest database. When you provide personal data when booking through our website, we use encryption technology to keep your data secure. We also keep a copy of the reservation profile on our website, except for the credit card number associated with your stay and booking. We then use this information to create a log in our web database. We may also combine information from several visitors to our website to identify how the website is used; when this happens, all data that can identify specific visitors will be anonymized.

C. When you make a booking through our Reservations Department
You can also book our Services through our Reservations Department via email, phone, or directly on-site at Lagunen Camping & Cottages. When you book, we may ask for personal information such as your name, phone number, email address, and payment method. We may also require information related to specific requests for your accommodation, dietary needs, or other preferences. A booking confirmation will be sent to you in writing to the email address you provide.

D. During your stay
During your stay, we record charges for the Services you use to create an invoice. We also record this information to meet financial reporting requirements, including those imposed by auditors and authorities. We may also collect certain information under local laws, such as passport numbers. Information specific to your stay may also be stored (e.g., health issues, payment difficulties, special requests, service issues). This information is stored in our booking system and combined with information from any previous visits you may have made with us.
Additionally, we may retain the content of any documents (including letters, comment cards, electronic documents such as emails, and similar forms of communication) that you send to us before, during, or after your stay. This information may be shared internally with hotel staff. Finally, in preparation for your stay, we may also collect a profile picture from publicly available sources (such as LinkedIn or Facebook) to help us provide you with the best possible experience.

E. Facebook & Instagram
When you fill out a form via an advertisement from Lagunen Camping & Cottages on Facebook or Instagram, you consent to us receiving and processing the personal data you provide. We use this information to contact you with information, offers, or responses to your inquiry.
To send newsletters and other communications, we use the email marketing tool Mailchimp, which helps us manage our mailings in a secure and efficient way. Mailchimp is a third-party service that processes your personal data in accordance with applicable data protection regulations (GDPR) and its own privacy policy.
Lagunen Camping & Cottages is the data controller responsible for the processing of your personal data. Your personal data is stored securely and is not shared with any parties other than the tools we use to deliver our services, such as Mailchimp. We only retain your data for as long as necessary for the purpose for which it was collected.
You have the right to request access to, rectification, or deletion of your personal data. You may also withdraw your consent at any time by contacting us.
For more information on how Facebook handles personal data, see Facebook’s Data Policy.
For more information on how Instagram handles personal data, see Instagram’s Data Policy.
For more information on how Mailchimp processes personal data, see Mailchimp’s Privacy Policy.

3. How we store and transfer your personal data

Lagunen Camping & Cottages stores Personal Data in accordance with this Privacy Policy and applicable law. Lagunen Camping & Cottages uses subcontractors, e.g. for IT operations, and Personal Data may therefore be transferred to these subcontractors. Our subcontractors process your Personal Data only on behalf of Lagunen Camping & Cottages, in accordance with our instructions, and only after signing a data processing agreement in accordance with applicable law to ensure a high level of protection for your Personal Data.

Lagunen Camping & Cottages may disclose Personal Data to third parties, such as the police or other authorities, if it concerns a criminal investigation or if Lagunen is otherwise required to disclose such information by law or government decision.

Lagunen Camping & Cottages generally does not transfer Personal Data to countries outside the EU/EEA. However, if we have a subcontractor in a country outside the EU/EEA, or if it is necessary for us to fulfill our contractual obligations to you, Personal Data may be transferred outside the EU/EEA even if that country, according to the European Commission, does not provide an adequate level of protection for Personal Data. To ensure a high level of protection for your Personal Data in such situations and compliance with EU/EEA rules, Lagunen Camping & Cottages enters into data processing agreements with such subcontractors. These agreements govern the subcontractors’ processing of the Personal Data and, where applicable, the transfer of Personal Data in accordance with EU/EEA regulations. The agreements contain provisions required by the European Commission and meet the legal requirements for protecting transferred Personal Data.

4. Protection and deletion of personal data

Lagunen Camping & Cottages has implemented appropriate technical and organizational measures to protect your Personal Data from loss, manipulation, or unauthorized access. We continuously adapt our security measures to ongoing technological developments.
Lagunen Camping & Cottages deletes Personal Data in accordance with applicable law. This means, for example, that Lagunen Camping & Cottages deletes or anonymizes Personal Data when the purpose of the processing no longer exists. The purpose of our processing of your Personal Data is described in the sections above and in the privacy terms.

5. Other applications/websites

The Services may contain links to other applications and/or websites not controlled by Lagunen Camping & Cottages. This Privacy Policy applies only to your use of the Services. Lagunen Camping & Cottages is not responsible for the content of linked applications/websites or for any processing of Personal Data by the owners or operators of such linked websites.

6. Changing, deleting, and reviewing your personal data

If your Personal Data changes, please inform Lagunen Camping & Cottages by sending a message to the address stated in section 9. Lagunen Camping & Cottages is not responsible for issues arising as a result of outdated or incorrect Personal Data if you fail to inform us of the change.

Lagunen Camping & Cottages will, upon your request or upon discovery, correct or delete incorrect or incomplete information. You also have the right to receive, free of charge, a record showing which Personal Data about you is being processed. Requests for records must be made in writing to Lagunen Camping & Cottages AB at the address listed in section 9, must be personally signed by you, and include your name, postal address, telephone number, and email address (used in communication with Lagunen Camping & Cottages). The record will be sent to your registered address within one month of the request being received by Lagunen Camping & Cottages. The frequency of your right to receive such records may vary depending on your country of residence.

You may withdraw your consent to further processing (not retroactively) of your Personal Data at any time by contacting Lagunen Camping & Cottages at the address listed in section 9, after which Lagunen Camping & Cottages will prevent such information from continuing to be processed. Please note, however, that withdrawal of consent does not affect processing that can be carried out without consent (e.g., provision of Services you have ordered), but it may result in the Services not functioning as intended or Lagunen Camping & Cottages no longer being able to provide them.

7. Transfer

If we sell, reorganize, or otherwise transfer all or parts of our business, your Personal Data may be transferred at the same time.

8. Changes to our Privacy Policy

Changes to this Privacy Policy will be announced by publishing the new terms on Lagunen Camping & Cottages’ websites so that you always know how we process your personal data. We therefore recommend that you review these regularly. Without your explicit consent, we will not reduce your rights under this Privacy Policy with respect to personal information already collected about you.

9. Contact

If you have questions, comments, or complaints regarding Lagunen Camping & Cottages’ processing of Personal Data and compliance with the Privacy Terms or applicable data protection law, please send a letter to:
Lagunen Camping & Cottages, Attn: Data Controller, Skärsbygdsvägen 40, 452 97 Strömstad, Sweden.